Marketing Blog
This small business marketing blog is filled with insights and free resources to help you grow your business. If you need help with various aspects of your digital marketing strategy, planning, social media marketing advice or other useful marketing news and industry updates - make sure you are keep coming back to check in.
The True Cost of Hiring a Marketing Manager vs. Using a Freelancer
Which is better for business - hiring a marketing manager internally or outsourcing to freelancers and marketing agencies? Find out what the pros and cons are, and compare associated costs, before you make your decision.
Marketing During COVID and into 2021
Surprisingly, many small businesses have not continued marketing during COVID-19. Their online presence seems non-existent with websites and social media channels lacking updates or any form of communication with their customers. It is again that time of the year when I work with clients on developing their marketing plans and strategies for 2021.
Can your business afford to NOT do marketing?
Ten years ago businesses could get away without doing much (if any) marketing, place an odd ad in the newspaper and get some business. It is not effective anymore. The evolution of digital marketing and social media has completely changed how customers buy, and businesses have to learn and adapt to customer wants.