Digital Marketing & Social Media Training for Small Business Owners

Digital Marketing Training in Norwich
Digital Marketing & Social Media Training for Small Business Owners by Dalia Courridge Marketing

Have you been putting off marketing because you are too busy, overwhelmed and lack knowledge?

As your business grows, you will find that the same things you did a while ago, is no longer effective. Digital marketing is heavily led by technological advancements, consumer behaviour and is in a constant state of flux.

Social Media platforms are always introducing new features, email marketing gets more advanced and Google algorithms dictates what sort of content your customers search for.

If you feel that your marketing efforts are not effective, or you simply need some support to get you started, booking one of the half-day digital marketing training sessions for you or your team could be a great place to start.

Who could benefit from Digital Marketing training (is this you)? ☞

 

✓ You just started your new business and need to understand how to reach your clients and get your business out there.

✓ You are not confident with your social media and marketing skillset and need direction with identifying your goals, target audience and brand voice.

✓ You are not in a position to hire a marketing expert and want to do your business marketing in-house but need guidance.

✓ You are prepared to invest the time and effort to go through exercises throughout the workshop and after.

Digital Marketing Training courses for business owners and marketing teams.

Examples of Digital Marketing Courses →

Courses vary between 1 x 3 hour session and 2 x 2 hour sessions. Depending on your requirements, they can be delivered via Zoom or, I can come to your premisses and deliver them in person.

Multi-business training options are also available. Please contact me for details.

  • This course will cover:

    • Understanding the purpose of marketing strategy

    • Identifying your business goals and objectives

    • Understanding your target audience

    • Performing a SWOT analysis

    • Defining your value proposition

    • Creating an actionable marketing plan

    • Guidance on how to measure your success

  • Social Media Training Course will cover:

    • Benefits for using social media

    • Overview of various social media platforms

    • Which social media platforms should you be on?

    • Content. What, where and when?

    • Best practices (and what you shouldn't do)

    • Visual content creation tips (graphics, video)

    • How to measure Social Media performance

  • This course will cover:

    • The importance of brand consistency

    • How to increase social media engagement

    • Measuring Social Media Marketing Performance

    • Introduction to Paid Social Media

    • Understanding GDPR

  • This course covers:

    • Introduction to Instagram

    • How to create Instagram business page (optional)

    • Overview of Instagram Page Settings

    • Instagram Profile Optimisation

    • Overview of Instagram features: Posts, Reels, Videos, IGTV, Stories

    • Hashtags for your business

    • Do’s and Don’ts

    • Content: What, Where, When

    • Content Ideas

    • How to repurpose your content

  • This course covers:

    → Overview and Introduction to LinkedIn

    → Optimising your LinkedIn Profile

    → LinkedIn Pages

    → How to build relationships and build your brand on LinkedIn.

    → Making sales though LinkedIn.

    → Best practices and missed opportunities.

  • This course covers:

    • What is email marketing and why you should use it?

    • GDPR Regulations

    • Incorporating email marketing in a wider marketing strategy

    • Email List Segmentation

    • Emails: What, How, When

    • Email content - best practices and mistakes

    • Creating copy that converts

    • Examples of good email marketing

    • Measuring Email Marketing Performance

  • By the end of this hands on workshop you will have created a Multichannel Social Media calendar 90 days.

    And it is yours to keep forever!

    You can then use this template to plan your content in the future and never worry about running out of ideas.

    Contact me to discuss your individual requirements and for more details.

  • Are you looking for something specific that’s not been listed above?

    Get in touch to discuss your individual requirements. I can offer training courses for individual social media platforms, email automation, content marketing and customer service.

Client LOVE

  • Freelance Marketing & Training courses in Norwich, Norfolk

    Dalia delivered two excellent social media training sessions for myself and other therapists working from our clinic. She had quite the challenge as we were all at very different levels of knowledge, but everyone came away feeling like they learnt a lot and are more enthusiastic and prepared to continue with their social media marketing strategies.

    Heidi Dawson, Proactive Therapies

  • I have just completed some social media training with Dalia and have gone from being completely disengaged with the subject to feeling inspired and ready to face my fears and put myself out there. Dalia was easy to work with and her passion for wanting to help others shown through. I would definitely recommend Dalia to anyone who like me has no social media skills and to those who need to refresh or improve their social media presence.

    Justine Oliver

  • Freelance Marketing in Norwich, Norfolk

    Great course! Dalia has such passion for her work, so knowledgeable and provides in depth explanations that make it easy to follow. I highly recommend.

    Sarah Laytham

LET’S TURN your IDEAS INTO SOMETHING special

READY TO WORK TOGETHER?

Book a discovery call with me for an informal chat about your ideas over a cuppa.

Contact marketing and social media trainer Dalia Courridge